How we market your home

It is all about marketing; that is where the real craft comes in.

Every property has unique features and appeals to a unique audience. Our job is to determine who that audience is and how to get in front of them.



Our Process


PREPARE

Most buyers will be introduced to your property via the internet. We'll advise you on how to make it look its best.

FLOORPLAN

Using state-of-the-art paperless drafting equipment and precision laser measurers, we'll have technicians create accurate drawings of your home. Room flow, relative sizes and layout are all factors that a buyer will take into consideration.

PHOTOGRAPH

High quality photography is a must! We'll hire professional photographers to ensure the property shows its best on MLS and our website. When deemed appropriate we can provide 3D Virtual Tours and Video.

PRINT

Print design is not just about looking good, it's about effective and memorable communication. Our designers make your listing speak up and get noticed using flyers, infosheets, and brochures, all available for download and at your property. We'll also install QR codes on the "For Sale" signs.

SOCIAL MEDIA

Social Media Marketing is an integral part of our advertising campaigns. We utilize Facebook, Twitter, Pintarest, Vimeo and YOUTube ensuring maximum exposure.

GOOGLE

We spend a significant portion of our adverstising dollars with Google pay per click. We'll make every effort to ensure your listing comes up on the first page when Buyers are searching. We'll create custom "Landing Pages" featuring YOUR home. We'll also focus on advertising to mobile devices.

NETWORKING

A significant percentage of our properties are sold by other realtors. We regularly attend industry meetings with our colleagues, and make it a priority to inform them of your listing.

OUR GOAL

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REALTYVICTORIA.CA
Victoria's Premier Site for Real Estate


Karin Barlow & Mark Shepard